The 22 Immutable Laws of Branding

How to Build a Product or Service Into a World-Class Brand

 

A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.

Author

Al Ries, Laura Ries

Additional information

Author

Al Ries, Laura Ries

Format

Hardcover

ISBN-10

0887309372

ISBN-13

978-0887309373

Pages

192

Year Published

1998

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